Emotional connection
To initiate a positive consumer response, one thing that must always be followed is creating an advertisement with an emotional message. By creating a feeling, you can establish a deeper connection between the consumer and the product. Once the attachment is created, the customers will go for the product no matter what the price. This can be easily done in event promotions.
Rational information
Another way to influence consumer response is by providing rational information about your product. Boasting of your product’s superiority without providing any proofs will leave your customers unsure. Providing one strong piece of rational information with your products gives the customers a general idea about the authenticity of the product and helps them in making a favorable decision. Therefore, make sure that the event staff provides the correct information about your products and services.
In experiential marketing, the consumer response is instantaneous. Effective brand building campaigns using various tactics, such as brand ambassadors, are used to create a positive impact in the minds of the customers. If you are looking forward to exist in the market for a longer period of time, make sure your product is portrayed in an unadulterated way. Any misleading information might activate sales on a short-term basis, but will prove to be very fatal in the long term.