• The asset you have provided for the marketing activity is of a very high value and poses a great risk
• The product or service is highly complicated for the event staff to understand and can only be better explained by anyone who has a thorough experience in them.
Well, your concerns are justifiable. Take the instance of promoting a mobile tour where the vehicle used for the promotion is a 30’ trailer or any other highly expensive motor. As a company, you are not fully aware of the driving skills of the people who will be offered by the outdoor advertising agency. And, even though they have a proper driving license, you can’t just give your highly valuable assets to people whom you have never seen driving.
So, what to do?
In such cases, it is better to with both. You can’t get away without using brand ambassadors. They are the face of your brand and have promoted it since the beginning of the marketing activities.
Using company professionals alongside will ensure that the asset is taken good care of and no loss is incurred due to mishandling or other fault.
While the former takes care of managing the marketing activities, the latter will ensure the proper management of the high value assets. Together, they can help in taking the marketing activity to its successful completion.
Find a company that offers the right way out for all your marketing needs. The best company takes the responsibility of the assets of the assets provided for marketing and makes sure that the activity pans out without any loss.